John McCain’s latest campaign ads attacking Barack Obama on his celebrity status and his messianic persona are hitting their marks. Obama has helped to paint himself as the second coming of Jesus Christ…and now those chickens are coming home to roost.

His arrogant, elitist attitude has struck even some of his most ardent supporters as over-the-top. McCain, for his part, has up till now, refrained from going after Obama on his exaggerated sense of importance. Instead, he has preferred to paint Obama as just “not getting it” when it comes to such issues as the Iraq war, negotiations with Iran over their nuclear ambitions and the energy crisis. My sense is that McCain had hoped a series of town hall style debates would reveal the truth about Obama; that he is an empty suit being propped up by the likes of George Soros and the MoveOn.org crowd, who wish to see their agenda pushed forward through the coronation of a king rather than through a democratically held election based on issues and ideas.

Since it would appear, however, that Obama is backing away from the formidable challenge that McCain would present in an open forum style free-for-all, McCain has no choice but to go for the jugular.

The more effective of the two ads is the one released this past Friday, presenting Obama as “The One”. It nails Obama’s comparison to the Lord God, even pulling an excerpt from a speech in which he says “a light will shine down from somewhere. It will light shine upon you. You will experience an epiphany and you will say to yourself ‘I have to vote for Barack’.

Talk about blasphemy.

In any case, McCain can only hope that these ads resonate with conservatives, moderates, independents and undecideds. The far left have anointed Obama their Savior, and the far right consider Obama the most dangerous candidate to ever run for president. But because the conservatives don’t feel McCain meets their criteria for the office, they might just sit out this election, or vote for a third party candidate in protest.

As some have stated, this election is not McCain versus Obama. It’s Obama versus himself. And John McCain needs to point out the dangers of electing someone who fancies himself a god.

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