I found an interesting thought from Mitt Romney while reading an article about the reaction of the Young Republicans to Fred Thompson at their national convention.

Before arriving at the convention, Romney took questions from about 150 people in West Palm Beach. He said he would like to use the country’s leading marketing minds to help sell the idea of American values in the Middle East.

“People will give up half a day’s salary to get a Coca-Cola in some parts of the world. We market Coke well. We market McDonald’s well. We market our rap music, our movies, our jeans,” Romney said. “We market everything America sells brilliantly, but when it comes to marketing ourselves and what we stand for, we don’t do a very good job of it.”

I’d like to expand on that idea. I have a few of my own thoughts at bRight&Early, and welcome your comments.